For many athletes, networking feels like stepping into a whole new game — one without a playbook. You're confident in your sport. You’ve mastered discipline, teamwork, and high-pressure moments. But when it comes to building connections outside your team or sport, it can feel awkward or unclear where to even start.
You're not alone.
Athletes often live in a tight-knit world: your teammates become your social circle, your schedule revolves around training and competition, and your identity can feel deeply tied to performance. But whether you’re thinking ahead to life after sport or simply want to expand your opportunities, building a broader network is one of the most valuable things you can do.
The good news? You already have so many of the skills you need.
Here’s how to translate those strengths into meaningful connections — and how to start networking, even if right now your circle is mostly your teammates.
1. Shift how you define networking
Let’s reframe it right away:
Networking isn’t schmoozing.
It’s not about handing out business cards or selling yourself.
At its core, networking is simply building relationships — with curiosity, generosity, and genuine connection.
Think of it this way: you're not trying to impress people. You're trying to learn from them, understand their story, and share a bit of yours too.
2. Start where you are (and who you know)
You might be surprised how many connections you already have — even outside your sport.
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Start with your teammates’ networks. Who do they know that might be worth talking to?
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Ask your coaches, mentors, or support staff — they often have relationships with people in the sports industry and beyond.
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Consider former athletes who’ve made career transitions — many are happy to support others on that journey.
Networking doesn’t always mean reaching out to a stranger. Start warm. Let conversations build from relationships already around you.
3. Use curiosity as your superpower
Approach networking like a training session for your mindset:
Instead of worrying about what you’ll say, focus on what you’ll learn.
Here are a few ways to get started:
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Ask someone in a different role (like a physio, manager, or sponsor) about their career path.
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Reach out to someone whose work interests you and say, “I’m really curious about what you do — would you be open to a quick chat?”
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Follow up with people you meet at events or workshops. A simple “great to meet you, would love to hear more about your journey” goes a long way.
When you show up with curiosity and a willingness to listen, you’ll find most people are open to sharing.
4. Craft your story (AKA your “elevator pitch”)
You don’t need a rehearsed speech — but it helps to be able to explain:
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Who you are
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What you’re interested in
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What you’re hoping to explore
Here’s a simple example:
“Hi, I’m Talia. I’m currently playing for [team] and studying business part-time. I’m really interested in learning more about what a career in sports marketing might look like after I finish competing. I’d love to hear your experience.”
This helps the other person know how to support you or what to share. It also builds confidence over time as you get used to introducing yourself beyond just your sport.
5. Say yes to new spaces
It’s easy to stay in your comfort zone — especially when you're busy with training and competition. But building your network means being willing to try new things:
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Attend events, workshops, or industry talks (many are free or online)
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Join groups or communities focused on topics you're interested in (like business, wellness, or media)
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Volunteer, intern, or shadow someone in an area you’re curious about
Each new space is a chance to meet people, expand your perspective, and plant seeds for the future.
6. Keep it human, not transactional
One of the most important parts of networking? Follow up. Keep it real. Be grateful.
Send a thank you message. Share an article you think someone might enjoy. Check in a few months later.
Relationships take time. The goal isn’t to ask for favours — it’s to build connection and trust over time. Your effort, humility, and authenticity will stand out.
7. You’re more than your sport
This might be the most important reminder of all.
You’re not just an athlete. You’re a whole person — with interests, values, insights, and a story to tell.
Networking is your chance to step into that fuller version of yourself. To build relationships that support your growth. And to explore the life waiting for you beyond your performance.
So even if your circle has always been your teammates — you’ve got this.
Start with one conversation.
One message.
One step.
The rest will follow.
Want to explore how coaching can support you in this next chapter?
Let’s connect. I support athletes and high performers to thrive in sport — and beyond. Email me today to book a FREE chat - ellie@thriveaftersport.com
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